VEGAN

CRUELTY FREE

SILICONE FREE

MADE IN ITALY

ECO FRIENDLY

RECYABLE, ECO-CONSCIOUS PACKAGING

GLUTEN FREE

Including 24 Amino Peptides to mimic hair keratin and to deeply restructure and restore.

Only 24 Kerats® uses TrichoPower Technology™

Instantly repair and regenerate hair structure with the innovative and clinically proven TrichoPower™ Technology.

Including 24 aminopeptides, it mimics hair keratin to deeply restructure and restore.

Before
After

Results You Can See

A science that mimics the structure of hair keratin using 24 Amino Peptides and naturally derived ingredients that work in synergy to repair the hair by penetrating beyond the molecular level.

Clinically Proven Results

  • 87%

    Helps maintain up to 87% of hair's natural foundation after lightening.

  • 69%

    Helps maintain nearly 69% of hair's natural foundation after coloring.

  • 97%

    Restores disulfide bonds up to 97%.

Loved by Stylist Worldwide

Each product is formulated to nourish and repair your hair naturally, without harming the environment.

Each product is formulated to nourish and repair your hair naturally, without harming the environment.

Rated 5 stars by our customers

Real Stories. Real Results.

My Hair's Healthiest Verison Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
Sarah T.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/Charcoal-Detox-Shampoo-Front.png
- Emma G.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-FAST_RECONSTRUCTION_LEAVE-IN_HAIR_MASK.png
- Alexa S.

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Verison Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
Sarah T.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/Charcoal-Detox-Shampoo-Front.png
- Emma G.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-FAST_RECONSTRUCTION_LEAVE-IN_HAIR_MASK.png
- Alexa S.

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Verison Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
Sarah T.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/Charcoal-Detox-Shampoo-Front.png
- Emma G.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-FAST_RECONSTRUCTION_LEAVE-IN_HAIR_MASK.png
- Alexa S.

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Verison Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
Sarah T.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/Charcoal-Detox-Shampoo-Front.png
- Emma G.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-FAST_RECONSTRUCTION_LEAVE-IN_HAIR_MASK.png
- Alexa S.

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Verison Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
Sarah T.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/Charcoal-Detox-Shampoo-Front.png
- Emma G.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-FAST_RECONSTRUCTION_LEAVE-IN_HAIR_MASK.png
- Alexa S.

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Verison Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
Sarah T.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/Charcoal-Detox-Shampoo-Front.png
- Emma G.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-FAST_RECONSTRUCTION_LEAVE-IN_HAIR_MASK.png
- Alexa S.

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.