Over 27,000 Happy Customers

Luxury Haircare for Radiant, Youthful Hair.

Restores even the most stressed and damaged hair to its natural health and beauty in just two minutes.

Recommended For:

Suitable for all hair types, especially those who have excess product buildup, & well water.

Hair Benefits:

Absorbs Toxins and Sebum

Purifies Hair and Scalp

Balances Scalp health with 4.5-5.5 pH

Clean Formulations:

Silicone-Free

Paraben-Free

Mineral Oil-free

Vegan

Why You'll Love It

A Powerful Cleanse with Care

Activated bamboo charcoal removes toxins, excess sebum, and product build-up, leaving hair fresh and purified without stripping moisture.

Scalp & Hair Health at Its Best

With a balanced pH and salicylic acid, it gently exfoliates and clears buildup while keeping your scalp hydrated and healthy.

Strengthens from Root to Tip

Trichopower™ Technology revitalizes and strengthens, making hair softer, shinier, and full of life with each use.

How to Use:

Apply to Wet Hair

Start by wetting your hair thoroughly. Apply a generous amount of 24 Kerats Charcoal Detox Shampoo to your scalp and hair.

Massage and Lather

Gently massage the shampoo into your scalp and hair, creating a rich lather. Focus on areas with build-up and excess oil.

Rinse and Repeat

Rinse thoroughly. If needed, repeat the process for a deeper cleanse. For best results, skip conditioner and follow with the Fast Reconstruction Leave-In Hair Mask.

100% Natural

Ingredients

Amino Acids

A combination of 8 amino acids, including Theronine, Alanine, Glutamic Acid, Valine, Methionin.

Hydrolyzed Vegetable Proteins

Repairs the hair structure internally
& externally.

(Combination of Soy, Pea and Rice)

Visible results

in only 2 minutes.

Before
After

"Before using 24 Kerats, my hair was brittle and lifeless. After just one treatment, it’s visibly stronger, softer, and full of shine—truly transformative!"

-Emma Johnson

Got Questions? We've got answers.

Trichopower Technology™ is the first vegan, naturally derived hair care system that delivers visible regenerative results, without over keratinizing the hair.

  1. When needing a deep detox treatment use every other wash.
  2. Following a Metal No More Spray - Pro.
  3. Follow with Fast Reconstruction Leave-In Hair Mask.

Apply enough product on wet hair pending length and density, start with small amount apply more as needed to properly saturate.

The activated charcoal absorbs the toxins, excess sebum from hair and scalp and purifies from all polluting particles, heavy metals and hair products that can accumulate. Salicylic acid removes the sebum build-up in the follicles without depriving the hair and scalp of their natural moisture and essential lipids.

This formula prepares the hair for reconstructive treatment, the Trichopower
technology based on the mix of essential peptides and specific vegetal derivatives, leaves the hair deeply revitalized and refreshed.

Suitable for all hair types, especially those who have excess product buildup, and well water.

You can use the 24 Kerats regimen every time you wash because you can never over keratinize the hair.

Rated 5 stars by our customers

Loved by your hair. Trusted by many.

Glow like never before

“I noticed a visible difference in my skin after just a few days. It feels smoother, more hydrated, and has that natural glow I was looking for.”

— Emma R., verified customer

My new daily essential

“This product has become a staple in my routine. It absorbs beautifully and layers perfectly with the rest of my skincare.”

— Olivia M., verified customer

Hydration that lasts

“My skin stays soft and nourished all day. It’s lightweight but incredibly effective — exactly what I needed.”

— Sophia L., verified customer

Glow like never before

“I noticed a visible difference in my skin after just a few days. It feels smoother, more hydrated, and has that natural glow I was looking for.”

— Emma R., verified customer

My new daily essential

“This product has become a staple in my routine. It absorbs beautifully and layers perfectly with the rest of my skincare.”

— Olivia M., verified customer

Hydration that lasts

“My skin stays soft and nourished all day. It’s lightweight but incredibly effective — exactly what I needed.”

— Sophia L., verified customer

Glow like never before

“I noticed a visible difference in my skin after just a few days. It feels smoother, more hydrated, and has that natural glow I was looking for.”

— Emma R., verified customer

My new daily essential

“This product has become a staple in my routine. It absorbs beautifully and layers perfectly with the rest of my skincare.”

— Olivia M., verified customer

Hydration that lasts

“My skin stays soft and nourished all day. It’s lightweight but incredibly effective — exactly what I needed.”

— Sophia L., verified customer

Glow like never before

“I noticed a visible difference in my skin after just a few days. It feels smoother, more hydrated, and has that natural glow I was looking for.”

— Emma R., verified customer

My new daily essential

“This product has become a staple in my routine. It absorbs beautifully and layers perfectly with the rest of my skincare.”

— Olivia M., verified customer

Hydration that lasts

“My skin stays soft and nourished all day. It’s lightweight but incredibly effective — exactly what I needed.”

— Sophia L., verified customer

Glow like never before

“I noticed a visible difference in my skin after just a few days. It feels smoother, more hydrated, and has that natural glow I was looking for.”

— Emma R., verified customer

My new daily essential

“This product has become a staple in my routine. It absorbs beautifully and layers perfectly with the rest of my skincare.”

— Olivia M., verified customer

Hydration that lasts

“My skin stays soft and nourished all day. It’s lightweight but incredibly effective — exactly what I needed.”

— Sophia L., verified customer

Glow like never before

“I noticed a visible difference in my skin after just a few days. It feels smoother, more hydrated, and has that natural glow I was looking for.”

— Emma R., verified customer

My new daily essential

“This product has become a staple in my routine. It absorbs beautifully and layers perfectly with the rest of my skincare.”

— Olivia M., verified customer

Hydration that lasts

“My skin stays soft and nourished all day. It’s lightweight but incredibly effective — exactly what I needed.”

— Sophia L., verified customer