Over 27,000 Happy Customers

Luxury Haircare for Radiant, Youthful Hair.

An acidic pH (4.0–5.0) balancing shampoo infused with Zeolite, a volcanic mineral known for its purifying properties. 

Recommended For:

All hair types, especially bleached, color-treated or damaged hair.

Hair Benefits:

Detoxifies hair and scalp

Seals Cuticle

Maintains scalp balance for frequent use

Clean Formulations:

Silicone-Free

Paraben-Free

Mineral Oil-free

Vegan

Why You'll Love It

Zeolite-Powered Purity

Infused with Zeolite, a volcanic mineral, this shampoo detoxifies your hair and scalp, removing impurities while maintaining the natural moisture balance.

Acidic pH for Optimal Care

With a pH of 4.0-5.0, it seals the cuticle and protects the hair fiber, ensuring smoothness, shine, and lasting resilience after every wash.

Prepares Hair for Transformation

Designed as the perfect pre-treatment, its Trichopower™ Science technology nourishes and strengthens hair, prepping it for reconstruction and styling.

How to Use:

Apply to Wet Hair

Massage and rinse thoroughly. Repeat if necessary.

Skip Conditioner

Do not apply any rinse-off conditioner or mask.

Use A 24 Kerats Mask

Complete the treatment with the Fast Reconstruction Leave-n Hair Mask.

100% Natural

Ingredients

Amino Acids

A combination of 8 amino acids, including Theronine, Alanine, Glutamic Acid, Valine, Methionin.

Hydrolyzed Vegetable Proteins

Repairs the hair structure internally
& externally.

(Combination of Soy, Pea and Rice)

Visible results

in only 2 minutes.

Before
After

"Before using 24 Kerats, my hair was brittle and lifeless. After just one treatment, it’s visibly stronger, softer, and full of shine—truly transformative!"

-Emma Johnson

Got Questions? We've got answers.

Trichopower Technology™ is the first vegan, naturally derived hair care system that delivers visible regenerative results, without over keratinizing the hair.

Suitable for everyday use.

Apply enough product on wet hair pending length and density, start with small amount apply more as needed to properly saturate.

This shampoo is enriched with zeolite, a volcanic origin mineral that deeply purifies the hair and scalp with a gentle action. The pH balanced formula seals the cuticles while the Trichopower technology nourishes, protects and prepares the hair for the reconstructive treatment.

Detoxifies hair and scalp, and maintains scalp balance for frequent use while sealing cuticle preparing the hair for the reconstructive treatment.

Suitable for all hair types, especially, dry, chemically damaged & compromised hair.

You can use the 24 Kerats regimen every time you wash because you can never over keratinize the hair.

Rated 5 stars by our customers

Loved by your hair. Trusted by many.

Hair Rescue for Color Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Version Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-PH_PERFECTOR_ZEOLITE_SHAMPOO.png
— Sarah T.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Alexa S.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/PRoduct_Image-CHARCOAL_DETOX_SHAMPOO.png
- Emma G.

Hair Rescue for Color Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Version Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-PH_PERFECTOR_ZEOLITE_SHAMPOO.png
— Sarah T.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Alexa S.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/PRoduct_Image-CHARCOAL_DETOX_SHAMPOO.png
- Emma G.

Hair Rescue for Color Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Version Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-PH_PERFECTOR_ZEOLITE_SHAMPOO.png
— Sarah T.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Alexa S.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/PRoduct_Image-CHARCOAL_DETOX_SHAMPOO.png
- Emma G.

Hair Rescue for Color Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Version Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-PH_PERFECTOR_ZEOLITE_SHAMPOO.png
— Sarah T.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Alexa S.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/PRoduct_Image-CHARCOAL_DETOX_SHAMPOO.png
- Emma G.

Hair Rescue for Color Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Version Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-PH_PERFECTOR_ZEOLITE_SHAMPOO.png
— Sarah T.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Alexa S.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/PRoduct_Image-CHARCOAL_DETOX_SHAMPOO.png
- Emma G.

Hair Rescue for Color Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Camryn I.

My Hair's Healthiest Version Yet

"I never imaginged that a quick two-minute treatment could make such a difference. 24 Kerats has completely transformed my daily hair routine."

files/Product_Image-PH_PERFECTOR_ZEOLITE_SHAMPOO.png
— Sarah T.

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It instantly repairs and leaves my hair silky smooth without weighing it down!

files/Product_Image-2_MINUTES_RECONSTRUCTION_HAIR_MASK_PRO-1.png
- Alexa S.

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo feels cool and completely clean."

files/PRoduct_Image-CHARCOAL_DETOX_SHAMPOO.png
- Emma G.